How about dreaming of seeing your name proudly displayed on the cover of a book? Well, achieving authorship is not just a dream anymore.
Have you heard of the rule of seven?
It’s the idea that it takes seven touches to turn a prospect into a customer, and it’s true in many industries, including real estate.
If you want to be as successful as possible in sales, you need to make sure that you’re providing ample opportunities for your clients to become clients—and that means creating a high-converting sales funnel.
In this article, we walk through three steps to create your own high-converting sales funnel. But first, let’s talk about why you need one at all!
Step 1: Define your audience
Come up with a customer persona—the perfect buyer for your product. What’s their background? Their needs? How can you meet those needs better than anyone else?
Research popular blogs in your niche and find out what problems people are facing. Once you’ve got a lead on what your audience is looking for,
it’s time to move on to step two.
Step 2: Create content tailored for your audience
When it comes to content marketing, you want your brand to be as accessible as possible. You need your readers and customers to feel comfortable with you, and an easy way for them to do that is by providing them with valuable content.
If you can show potential customers how trustworthy and knowledgeable you are, they’ll be more likely to take a chance on you. The secret lies in getting close to your potential customers through their needs.
Step 3: Create an opt-in offer in exchange for their email address
An opt-in offer is typically an eBook or white paper that offers helpful tips and information relevant to your niche.
For example, if you’re in real estate, then you might provide a useful guide on what you need to know before buying or selling your home.
This helps drive leads into your sales funnel because they trust that you’ll only send them quality content related to their interests.
Step 4: Optimize your squeeze page
The final step is optimizing your squeeze page.
To do so, be sure you include relevant keywords and phrases from your marketing piece onto your squeeze page.
You’ll want to make it as easy as possible for people searching in Google or on real estate directories to find you when they’re ready to buy.
If they can’t find you quickly and easily, you might lose their interest and trust — both of which are extremely hard to earn back later.
Step 5: Make Sense of Your Value Ladder
Your value ladder should be based on your product’s features and benefits and focus on how your product will help you convert leads into customers.
If you can’t find a need for your product in your customer’s lives, there will be no point in continuing with marketing.
The only way to achieve success is if you have established proof that people want what you are offering. After all, if no one needs or wants it, why would they buy it? Your value ladder should answer that question.
Step 6: Drive traffic from other platforms through webinars, teleseminars, webcasts, and infographics
After you’ve set up your funnel and are ready to start promoting it, consider hosting educational webinars or teleseminars.
These types of online events provide one-way communication, so your prospects can learn more about you and what you have to offer—but, more importantly,
they allow you take advantage of these valuable opportunities for lead generation. And that means converting potential clients into paying customers.
Just remember that if you do want to make money with ClickFunnels (other than affiliate commissions),
there is no such thing as passive income with ClickFunnels. For example, if people purchase a simple membership at $97 (forget about all of their upsells), but do nothing afterwards, eventually those leads will dry up when their free trial expires... and then they will never recoup their initial investment!
Step 7: Leverage partnerships with other companies/organizations
This final step is all about doing your research, and leveraging opportunities that come your way.
Look for products or services that you can easily integrate into your sales funnel without much work, but that would significantly benefit potential clients.
Is there a local magazine or newspaper in your area? Perhaps they are looking for real estate partners. Think outside of yourself here; everyone has things they need help with,so leverage those opportunities to get what you need.
The most important thing to remember is: stay organized!
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How about dreaming of seeing your name proudly displayed on the cover of a book? Well, achieving authorship is not just a dream anymore.
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