How about dreaming of seeing your name proudly displayed on the cover of a book? Well, achieving authorship is not just a dream anymore.
The old school method of finding properties through brokers and middle-people, has been successful, but the world has turned away from conventional marketing. New trends and marketing techniques has paved way for companies to get themselves to interact with the virtual world.
Clearly, there is another real estate in the market which is intangible but as precious as physical real estate. I am talking about your digital assets and screen real estate. Websites and web pages are the virtual real estate and they have literally crushed perennial forms of advertisements.
So how does a person like you or me take our real estate business online. There are two options here : either hire an army of the experts (which 80% real estate agents know nothing about) or get it done by a company specialized in online marketing techniques but they cost a bomb. So, what is the solution and what remains within your reach, read on to find out.
Let’s first talk about Sales Funnels
Sales funnel is a digital representation of your customers’ buying journey. What does it look like? Let’s first look at a normal funnel.
A funnel has a wider opening on the top from where you can pour something and it comes out refined in the end. Similarly, a digital funnel represents a customer’s buying journey. A customer enters the top of the funnel and goes through number of steps until he makes a purchase and that is the end of the funnel.
So here is a typical ecommerce funnel
Now let’s see how a real estate funnel looks like
In the context of real estate people coming to your web page / landing page are lead. When they do an enquiry, they become prospects. Finally, when they make a purchase, they become your customers. And you can turn your customers into long term clients.
Now let’s talk about the solution
Let me give it to you straight – CLICKFUNNELS !
What is ClickFunnels ?
ClickFunnels is a website which offers a host of features which can really up your marketing game and give you peak benefits.
Many of us don’t come from a marketing background or a technical background. While we understand our market well, we know nothing about how a cut throat world out there requires us to place our trust on someone or some company that may or may not help us in our objective.
Like I said before, digital marketing has spread like a wild fire and if we don’t fall in line, we will fail.
First, we need a digital asset to market and then we need that asset to be world class.
There are two aspects in digital market:
1. The digital machinery, which I like to call as the propelling engine.
2. The marketing itself.
ClickFunnels helps us in the first aspect and certainly gives us an advantage in the second.
How does ClickFunnels help ?
Here are the nuts and bolts of Clickfunnels. Following are some of the most trustworthy features that I can personally vouch for :
1. LANDING PAGES
Anywhere you land (on the web) is a landing page. Imagine if you could make landing pages on the fly. How about a landing page for every new property?
What if I told you that you don’t need to hire a full-fledged agency or army of tech experts to build a high converting landing page.
That’s the thing about click funnels, you can make your own landing page with a built-in drag and drop web page builder that will put you on the map faster than you can imagine.
There are pre-built templates, blocks, designs that you can choose from and customize accordingly and you need absolutely no coding knowledge.
2. MOBILE RESPONSIVENESS
Web pages built with ClickFunnels are mobile responsive .
What it means is that you don’t have to worry about how your website will look on mobile screens.
Trust me, it’s a big headache to streamline your websites on mobile phones. There are hundreds of screen sizes, numerous browsers that you have no idea about.
How does your website / landing page look on a mobile, tablet and laptop is extremely important. A seamless experience is important for brand positioning and lead capturing. With ClickFunnels,
you don’t need to worry about all that. All the templates inside are already mobile responsive which are developed after extensive testing and numerous reiterations.
3. HOSTING
Any website that you build on your own requires hosting. It’s a small computer that is rented from the internet which facilitates traffic movement on your website. Think of it as a rented space where your shop exists.
The web pages / landing pages you build on ClickFunnels don’t require hosting since it’s taken care of by ClickFunnels.
It is hosted on their servers which won’t even flinch when thousands of visitors hog your website. It will handle all the traffic and your site speed will remain the same.
4. LEAD CAPUTRING AND LEAD NURTURING.
Needless to say, a high converting landing page will incentivize your customers to get in touch with you. With ClickFunnels,
you can place opt in forms on your landing page. An opt-in form is a form that collects email data. You can also attach a free eBook, brochure as an incentive to fill out a form. This is the first step in building a database. Once you have a database of prospects ready, you can market your projects easily. You can fire them an email instantly announcing your new project or next venture.
Email lists are also important for creating a remarketing and retargeting audience in multiple advertising platforms. Not only you can keep a data base of leads in the backend provided by Clickfunnels,
you can also configure automated responses so that you are one step closer to your customers. You can also utilize this automated response system to stay in touch with your customers regularly.
You can push them to new deals, properties and investment plans regularly. ClickFunnels gives you the option of contacting the most recent clients and leads and lets the plate of your real estate stay hot and steaming.
Another important feature is tracking and nurturing the leads through promotions. You can run promotions straight from the dashboard that ClickFunnels provides.
5. SOFTWARE INTEGRATION
There is one thing about digital marketing, one software can never satisfy all your needs. You need specialized software for specialized tasks that help you along the way. For example, for automated emailing, MailChimp or Send-in-blue is the ideal choice. They have a high deliverability rate and they have inbuilt templates that you can customize and start sending promotional emails to your customers. ClickFunnels makes it possible to share your data with many other software and digital tools. Integrating with platforms and marketing software like Aweber, Convertkit, Getresponse and Mailchimp etc. is one of the salient remarkable features of Clickfunnels.
Often you need to have a payment system in place- guess what? ClickFunnels also collaborates and integrates with payment gateway providers like Paypal, Stripe and Clickbanks etc.
The fact that all this can be done on a custom domain is an icing on the cake.
6. UPSELLS
Upsell is basically pushing ahead the purchasing power of your prospect. Once you feel a customer is warm enough, sell more to him. Lets say he came to see a 2BHK property, why not push him for a 3BHK or a plush locality. You never know when your hen lays a golden egg. Doing this is easy in ClickFunnels, all it takes is a few clicks and you can attach an upsell page to your original page to really intensify your game further.
7. SOCIAL SHARING
I cannot stress enough about the importance of social sharing. I can write pages on how social media can really turn around your business because nowadays, the world doesn’t travel fast, it’s travels at a light speed. Since your landing pages are just a URL / web address, that any one can visit, you can easily share your ClickFunnels landing page with other people through WhatsApp, Facebook, Instagram and many other platforms. Real estate agents often rely on grapevine communication system in which they bank heavily on WhatsApp groups, Facebook groups and their own digital community. With ClickFunnels, it becomes easier to share your landing page URLs with one click copy and share. You can also embed sharing links on your landing pages so that customers can share the landing page further and help your cause.
FINAL VERDICT - Is it worth your money?
Absolutely Yes!
Each and every penny you spend here will come back to your pocket. I have suggested ClickFunnels to numerous real estate agents and friends and they all sing high praises for the software and the wonders it did for them. Its not just for real estate, it can be leveraged for any kind of business.
Don’t take my word for it, take it for a free spin. ClickFunnels offers a 14 day free trial with no booby traps, meaning it’s a free ride. It will help you assess its effectiveness and feasibility in your digital project. The 14-day trial period which is free. This means that you can use all the features of the platform, without paying any money. Whatever you need, they have got you all covered.
Let me help you to reveal with a step by step guide for making a Secret sale funnel
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