How about dreaming of seeing your name proudly displayed on the cover of a book? Well, achieving authorship is not just a dream anymore.
The way companies market their products has changed dramatically over the years, and this trend shows no signs of slowing down any time soon.
In fact, it may seem that all the new marketing options are actually making it harder to get your company's name out there than ever before, but that’s not true at all!
If you understand what these new marketing methods offer and how they can be used to your advantage, you can easily avoid being left behind by the competition or confused by the options you have to choose from today.
The OLD Method
Mailing out or distributing flyers to hundreds or thousands of homes is a tried-and-true method for advertising your business. Sure, it's not as effective as it used to be—but companies still use flyers when they don't have much money to spend on marketing. Unfortunately, there’s no way to tell how many people actually read your flyer; you’re relying solely on chance that someone will see it (or let their kids play with it) before tossing it into their trash can or recycling bin. One pro: Flyers are relatively inexpensive, making them perfect for small businesses just starting out. They can also act as direct mail pieces in advance of an event like a store opening or product launch.
The NEW Method
Once upon a time, we relied on newspapers, hoarding boards and flyers to promote our business. These methods were effective back then but they no longer work as effectively today. The new marketing method is Social Media Marketing. It’s all about sharing your message through these channels: Facebook Twitter Google+ Pinterest YouTube Instagram LinkedIn Vine SlideShare There are a lot more social media platforms available but these seven will help you get started in promoting your business with minimal cost. When you start thinking outside of newspapers, hoarding boards, and flyers, your reach extends beyond town to people across India and worldwide! Before wasting money on traditional forms of advertising that won’t bring long-term success or engaging in questionable make money fast schemes try out some free social media accounts. You might be surprised at how much traffic starts coming into your website. It takes time to build relationships so don’t expect instant results. But once you do manage to build up a decent following others will take notice of what you have to offer and hopefully become loyal customers in return. When it comes down to it nothing beats word-of-mouth when it comes to building trust among potential clients.
The NEED for Speed
For small businesses that operate brick-and-mortar locations—whether they’re located in shopping malls or on main streets—advertising space is often limited. For example, retailers in outdoor shopping centers often rely on billboard advertising to compete with larger stores for customers. But now online marketing gives small businesses a faster way to get their messages to potential customers than posting flyers or plastering billboards all over town. With digital advertisements, you can reach more people who search for your business online; on top of that, you can target your ad based on location. This means that people who live near your store will see your advertisement while they’re browsing online. With traditional ads like newspaper ads and hoarding board adverts, these opportunities don’t exist!
The NEED for Visuals:-
Your customers aren’t just reading your content. They’re looking at it – and how they perceive it says a lot about your brand. A study by Microsoft reported that 94% of information transmitted to our brains is visual. When we want to learn something new, our eyes often make up 70% of that total! If you want your customers to remember you, use visuals. The odds are in your favor. Even if people don’t understand everything, they will be more likely to remember what their eyes see than what their ears hear. As technology progresses, video will become an even more crucial part of digital marketing strategies as text-based content becomes less effective on search engines and social media platforms such as Facebook and Twitter. There’s no question that today’s consumers have short attention spans, which makes staying top-of-mind increasingly difficult as time goes on.
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How about dreaming of seeing your name proudly displayed on the cover of a book? Well, achieving authorship is not just a dream anymore.
In this blog post, we will explore the fascinating world of digital book publishing and reveal how you too can tap into this profitable venture.
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